About Cognitive Box | CRM Consulting

Learn About Cognitive Box

Our Philosophy:

We recognize that as consultants our priority is to add value to our clients. Our primary focus on all assignments is to achieve financial benefits and cost savings for each and every customer.

Our approach at Cognitive Box is to mentor and support our clients throughout the process, from project conceptualization to the delivery of Customer Intelligence solutions. By enhancing and strengthening the internal client team, we ensure our customers have the skills and expertise to own their Customer Intelligence solutions going forward. This hands-on approach sets us apart from our competitors.

Ultimately, to achieve real business benefits through Customer Intelligence, we place the right people, processes and technology within our customer’s organization and support the creation of a clear vision and strategy. We act as atrusted advisor, resulting in successful and long-term client relationships.

Our Clients:

Our clients are blue chip organizations that realize the value of Customer Intelligence and are seeking to make a significant change in their marketing strategies. Our global client list spans the US, Europe, Asia and Australia.

Our marketing business areas of expertise are:	Their business benefits are:
Marketing Strategic Planning	•Ensuring clear overall framework for delivery of marketing activities. Maintaining clear focus and realizing synergies that individual marketing activities offer
Loyalty Marketing	•Developing an effective rewards program that stimulates desired behaviors and ensures we successfully manage our investment in customers
Segmentation	•Efficiently defining customer segments and developing effective marketing communication programs
Offer Optimization	•Understanding which offers generate optimal returns and enhancing this aspect of direct marketing
Data Mining	•Using predictive analytics to leverage data assets, essential to gaining a long-term competitive advantage
Social Media Adoption	•Understanding and utilizing social media channels, which are changing the nature of marketing
CRM Solutions Deployment	•Guaranteeing we select the right technical solutions and correctly deploying them; ensuring IT is not a hindrance to market development
Marketing Management Consulting	•Understanding the optimal marketing organization structure, processes and relationships with vendors, which is central to marketing effectiveness
Digital Marketing	•Supporting and exploiting digital channels, especially mobile, which continues to become more relevant going forward
Email Marketing	•Learning the value of this widely abused channel, which if used correctly, is a valuable contribution to marketing
E-commerce Analysis and Online Gaming	•Understanding and supporting how to market in order to stay competitive in the e-commerce market

Learn About Cognitive Box

Capabilities